9 Tips For Getting Your Emails Opened,
9 tips for getting your emails opened , but first take a look at these statistics. In a recent Pew Research study found that email is the most important tool for work. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites like Twitter , Facebook , or Linkedin . According to a report from Epsilon , in Q3 2014 in North America, open rates were up 6.5% year-over-year (through click rates were slightly down) thanks to mobile device usage. Mobile seems to be having an even greater impact on open rates in the UK. eMarketer points to Return Path research from December finding that 62% of emails were opened on mobile devices compared to 21% on desktop. In the U.S. it was 48% from mobile compared to 25% from desktop. Our challenge as email marketers comes down to making sure we give ourselves th...